ENGAGE
THE ELECTORATE
ENGAGE
THE ELECTORATE
ENGAGE
THE ELECTORATE
ENGAGE
THE ELECTORATE
“Freedom is not a state; it is an act. It is not some enchanted garden perched high on a distant plateau where we can finally sit down and rest. Freedom is the continuous action we all must take, and each generation must do its part to create an even more fair, more just society.”
– John Lewis
Understanding Your Footprint
Your footprint in the world is a powerful force. It combines your impact and influence across all aspects of your life, including your family, neighborhood, workplace, schools, organizations – even social media! You already contribute to these areas by investing your time, intellect, finances, reputation, networks, voice, passion, creativity… but for many of us, political activities like voting, volunteering, or donating remain separate from the rest of our lives.
By making “saving democracy” a core part of your mission, you can start treating it as something you do all the time, rather than just during big election years. By making this an integral part of everything you do, your footprint can have a powerful and lasting impact on our democracy.
Can I Really Make a Difference?
You may think the task of engaging voters and protecting democracy is enormous – unachievable, but it’s not. If we force multiply and all take simple, every day steps to expand our influence in the places we already are, this movement can save democracy.

By using our personal footprints to lift democracy, we can spark authentic engagement on a massive scale and involve voters typically left out of the political conversation.

If you're in a service business or a customer at a salon or restaurant, that can be a powerful part of your footprint. Engagement of those you serve can lift so many into democracy.

Leverage your personal connections and communities to engage those often excluded from the political process. Consider the networks where you live as potential avenues for taking action and making a difference.

Our workplaces and professional connections can serve as robust footprints to lit democracy. In social service fields or organizations, the potential to engage suppressed voters and communities is enormous. Transform your professional footprint into an ongoing force for uplifting democracy.

Harness your social media presence to promote democratic engagement. Share links for voter registration or requesting mail-in ballots; encourage friends and followers to do the same.

Organizations, businesses, governments, and educational institutions can leverage their resources and networks to promote democratic participation. By collaborating and implementing the footprint model, these entities can help build a more inclusive, robust democracy.