First, create a voter-friendly workplace. First, by encouraging their own workers to vote by communicating information about upcoming elections, how to register, and the like. Even better, by taking meaningful steps such as paid time off (Gap Inc. and Pinterest), opening late or closing early (Best Buy), giving “voting time off” (Etsy), etc., to make voting as easy as possible for their workforce. All this sends a signal to their employees, customers, and constituents that voting is so important, they’re willing to invest in it. It communicates that part of their mission is that their own employees take part in democracy.